Macromill Group

Jan Willem Gerritsen

Jan Willem Gerritsen
Executive Officer, Europe/US/Latin America operations


MetrixLab and Macromill are both known for pioneering survey research technologies digitally. Together, we will revolutionize market research for the second time. Digital through and through, we capture data and share meaningful insights quickly, efficiently and at an unparalleled value. This gives a clear vision across consumer markets around the world.

In short, we combine the global reach you'd expect from a large agency, driven by our innovation, agility and personality.


Jan Willem Gerritsen is Executive Officer of Europe/Us/Latin America Operations at Macromill Group. As part of the Macromill Group, he oversees MetrixLab’s business globally. In 1999, he co-founded MetrixLab in Rotterdam, The Netherlands. He led MetrixLab’s international business expansion into Europe, executed the acquisition of MarketTools in the US and established new offices in South America and Asia. His specialty is ‘growing with profit’ through business model optimization, operational excellence and financial management. Jan Willem graduated in 1998 in Economics at the Erasmus University in Rotterdam, specializing in Strategic Marketing, having also studied at the Michigan State University in USA.