Representative Executive Officer, Global CEO
Understanding how marketing drives brand and sales growth have never been more challenging. Increasingly, clients need trusted partners to help turn data into real consumer insight to navigate this unprecedented complexity and to make research actionable.
Macromill Group is a rapidly growing global online market research and digital marketing solutions provider. We bring together the collective power of our specialist companies to provide innovative data and insights that empower and inspire our clients. Our industry-leading research solutions deliver fast, cost-effective and high-quality intelligence to the challenges businesses face today. We are headquartered in Tokyo and Rotterdam with over 40 offices across the Americas, EMEA and Asia. Macromill serves more than 4,000 brands and agencies in more than 90 countries with over 2,000 experts worldwide.
We aspire to be the first truly global digital research company by combining world class execution with digital innovation at scale. We are challenging the status quo by redefining what it means to be a our clients’ trusted advisor in an increasingly digital world.
Scott became Macromill's Global Chief Executive Officer in October 2015.
Before joining Macromill, Scott was a Chief Executive Officer of Millward Brown Digital (formerly known as Compete) building the team from a 20-person startup recognized leader in the digital marketing space.
Scott is an entrepreneur, business builder and advisor with a successful track record, as a founding management team member, at four successful startups where he focused on go-to-market execution and operating excellence. He is a recognized leader and digital advocate with deep experience in marketing, advertising, big data, analytics and consumer research.
Scott received his BS in Marketing and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania. While at Penn, he was a varsity athlete and an All Ivy honoree. Scott is also a graduate of Phillips Exeter Academy.