Macromill Group

Willem Matthijs Elias

Willem Matthijs Elias

Willem Matthijs Elias
Executive Officer, Europe and America Operation
MetrixLab CEO


I am proud to be part of the great growth story of MetrixLab. We have evolved from a start-up at the turn of the new Millennium to the successful global research agency it is today. I am a great believer in the power of our talented team who always demonstrate great collaboration and intelligent thinking for our clients.

Our commitment to achieving our clients’ business objectives is at the core of everything we do. By leveraging our portfolio of industry-leading solutions, continually embracing new technologies and investing in our culture of innovation, we help our clients respond to today’s rapidly changing markets.


Thijs graduated from Erasmus University in Rotterdam with a Master’s Degree in Economics. He joined Monitor Company in 1996 where he worked as strategic consultant in Europe, covering branding, customer acquisition, and innovation. In 2000, he joined MetrixLab and was instrumental in the effort to grow and expand the business across the globe, helping transform the start-up into a full-service market research company. After the merger with Macromill, he took on responsibility for expanding the office footprint and the growth of Global Key Accounts in the wider Macromill Group.

In July 2019, he was appointed CEO of MetrixLab (present), and as Executive Officer for Europe and America Operations as of September 2019.