Macromill Group

Willem Matthijs Elias

Willem Matthijs Elias

Willem Matthijs Elias
Executive Officer, Europe and America Operation
MetrixLab CEO

Career

Graduated from Erasmus University in Rotterdam with a Master’s Degree in Economics. Joined Monitor Company in 1996. Served as a strategic consultant in Europe, covering branding, customer acquisition, and innovation. Joined MetrixLab in 2010. Served to grow and expand the business across the globe, helped transforming the start-up into a full-service market research company. Responsible for expanding the office footprint and the growth of Global Key Accounts in the wider Macromill Group after the merger with Macromill.