Macromill Group

Corporate Governance

About Korea and Overseas (ex-Korea) Business

In Korea, the Company aims to achieve 16% average annual growth over the next three years from the Korea Business (10% of the consolidated Revenue), leveraging its leading market position in online research in the country, along with its strength in being the only major research firm in South Korea to possess a proprietary consumer panel. Additionally, the Company aims to expand its market share mainly among global clients to achieve 9% average annual growth over the next three years from the Overseas (ex-Korea) Business (21% of the consolidated Revenue) by expanding business globally despite being an emerging force, and by focusing on to the speed, affordability and flexibility that the online/digital space offers.

Notes
*1  Market size in 2019, Market growth rate (5Y CAGR) between 2014 and 2019 (Source: ESOMAR, Global Market Research (2020/9, 2019/9, 2015/9)); FX Assumption 1 USD = JPY 110 and 1KRW = 0.0940