Arata Goto
Senior Executive Officer
Head of Strategy
Career
After graduating from the Faculty of Political Science and Economics, Meiji University, joined Macromill in 2006, and participated in building the sales organization for corporate clients.
Contributed to the development of a consultative sales approach during the early days of online research.
In 2013, devised “ACCESSMILL”, which combines survey data with online behavioral log data, developing the digital marketing business into one of the core businesses of Macromill.
Appointed as Vice President (now Executive Officer) in 2018 after serving as General Manager of the Digital Marketing Division.
Contributed to business expansion in sales, product development, business planning, new business development, system development and partnerships with advertising agencies and media.
Appointed as Senior Vice President in 2024.
Serving in the current position since July 2025.