Macromill Group Services
Online research is the process of conducting surveys and analysis to collect various types of useful data from consumers to help companies supply better products and services to their markets.
The Macromill Group provides its clients with data enhanced by combining analyzed survey results with a variety of other data (awareness data, behavioral data, and other data) together with accurate attribution information（age, gender, occupation, residency region）from the panels.
Through the provision of these services and data, the Group uncovers consumer insights supported by fact-based quantitative and qualitative data.
For instance, how different groups of consumers think and behave, and this intelligence helps solve our clients marketing issues.
Online Research
An internet research service that uses our proprietary automated internet research system to conduct online surveys of consumer panels.
Digital Research
Digital behavioral log data analysis and digital advertising effectiveness measurement services utilizing cookies and advertising IDs of licensed panels.
Data Consulting
Comprehensive consulting services in the marketing domain, from management and business strategy, through organizational design and management, and database construction, data analysis and utilization, to implementation of measures.
Global Research (Incl. Southeast Asia/China)
Research services to support Japanese companies entering the global market, research services to support foreign companies entering the Japanese market, and local research services for local companies in Southeast Asia and China.
New Business (Life Science/Ads, etc.)
New businesses such as life sciences, advertising distribution, etc.
Joint Ventures with Ad agencies (DMI, HMM, others, etc.)
Providing marketing research services with partner companies based on our strength in online research.
Offline Research
In-person research services including on-site surveys, roundtable discussions, and one-to-one interviews.
Database Service (Data Provision)
Providing purchase histories by collecting and compiling data from our consumer panels.
Panel Strengths
With one of the industry’s largest panel networks, trust us to deliver depth, quality and scale.
We have a panel network in more than 90 countries and regions around the world in North and Central America, Europe, Asia, and Oceania where we have conducted numerous surveys. In Asia, Macromill Group companies conduct high-quality online research on proprietary research panels in China, Taiwan, South Korea, Indonesia, Thailand, and Vietnam.
