Macromill Group

Case Stories

Amstel Bock

Macromill

A data-driven approach in game concept creation for Resident Evil 3 : Capcom

Examining players’ psychological states by measuring heart rate and skin conductance to maximize a sense of survival and horror of the game

Amstel Bock

Macromill

Neuro research and eye tracking techniques for a new pack design: Asahi Breweries

Unconventional approach to increase share of their popular canned alcoholic beverage

Amstel Bock

Macromill

Neuro-physiological study for flavor evaluation: Takasago Singapore

Using physiological indices to better understand female consumers in Indonesia.

Perfetti Van Melle

Macromill

The empathy measurement using our neuro indices

We verified the messages that had maximum appeal with consumers