Macromill Group

Case Stories

Perfetti Van Melle


The empathy measurement using our neuro indices

We verified the messages that had maximum appeal with consumers


Ad pre-test: Yahoo

Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.


Mixed Mode Survey for Election Polls:YTN

YTN, a Korean media specialist channel, planned to conduct preliminary surveys as opinion polls by major areas which are highly interested in for the parliamentary election in April 2016.


Mobile sampling for Heineken in emerging markets

Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.