Macromill Group

Case Stories

Amstel Bock

MacromillNEW

Neuro-physiological study for flavor evaluation: Takasago Singapore

Using physiological indices to better understand female consumers in Indonesia.

Amstel Bock

MetrixLab

Study on ad targeting: broad vs narrow audiences

How to maximize the impact of your investment in mobile video ads on Facebook.

Amstel Bock

MetrixLab

Packaging design testing for Amstel Bock

Attract new customers with a disruptive package design, while retaining current buyers.

Perfetti Van Melle

Macromill

The empathy measurement using our neuro indices

We verified the messages that had maximum appeal with consumers

MetrixLab

Ad pre-test: Yahoo

Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.

Embrain

Mixed Mode Survey for Election Polls:YTN

YTN, a Korean media specialist channel, planned to conduct preliminary surveys as opinion polls by major areas which are highly interested in for the parliamentary election in April 2016.

MetrixLab

Mobile sampling for Heineken in emerging markets

Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.