MACROMILL, INC. (the “Company”) contributes to society by providing information about consumer awareness and behavior to corporations and organizations through market research, public opinion surveys, social research and medical related surveys (collectively, “Marketing Research”)
In doing so, to protect the personal information of the Company's information sources, i.e. consumers, the Company complies with the Marketing Research Code of Conduct and the Marketing Research Industry Guidelines for Protection of Personal Information as stipulated by the Japan Marketing Research Association (JMRA).
The Company prevents and rectifies unauthorized access to, and the loss, destruction, falsification and leakage of, personal information by taking organizational, personal, physical, and technical security measures against such risks.
Upon handling personal information, the Company complies with domestic laws and regulations about personal information protection, guidelines stipulated by the governing authorities, the Marketing Research Code of Conduct and the Marketing Research Industry Guidelines for Protection of Personal Information stipulated by the JMRA, along with other relevant rules.
If you have any inquiries and complaints about the Company's handling of personal information, you can contact the Company as shown in the “Inquiries and Complaints” chapter of this document.
As for personal information subject to disclosure, the Company will promptly handle requests from the information subject or his/her representative to notify the purposes of use of, to disclose, rectify (including making additions to or deleting part of), or suspend the use of (including suspending third-party provision of and eliminating), such personal information.
June 30, 2016 (established)
March 18, 2022 (last modified)
Toru Sasaki, President, Representative Executive Officer and Global CEO
11th Floor, Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo
The Company obtained the “Privacy Mark” (granted by JIPDEC) on January 9, 2004. The Company will keep endeavoring to ensure the secure and proper handling of personal information and to maintain and improve our system that enables customers to use our services at ease.
Contact point for matters concerning personal information protection
The Company's main business is Marketing Research. The Company surveys consumer awareness and behavior about products and services, and provides information acquired through such surveys to corporations, other organizations, etc.
The Company's methods of acquiring personal information in the process of conducting the Marketing Research business and the principal information acquired thereby are as follows.
|No.||Acquisition methods||Principal information acquired|
Acquisition from Survey Respondents’ registration of information on the Company's website, etc.
Names, addresses, dates of birth, ages and email addresses, etc.
Acquisition from Survey Respondents’ answers to online or offline questionnaires
Contents of the answers for the questionnaires
Acquisition from Survey Respondents’ remarks or other information acquired in interview surveys
Contents of the Survey Respondents’ remarks made during interview surveys, or information acquired by observing the whole survey or by using measuring instruments, etc.
Acquisition from the Survey Respondents’ access logs to websites and web advertisements
Access logs to websites and web advertisements, user agents and IP addresses
Acquisition through applications provided by the Company
Advertisement IDs, operation logs of the devices and applications*1 and location information*1*2
Acquisition through the provision of information from entrusters of the Marketing Research operations (the Company's clients)
Information concerning the Survey Respondents possessed by the clients.
Acquisition from a third party which the Company has a partnership with*
Information concerning the Survey Respondents, possessed by the clients.
Acquisition from the information being published online or offline*
Information published online or offline
Other acquisition methods accompanying or related to the Company's Marketing Research business
Various types of information according to the acquisition method
Concerning No.4 above, please click the opt-out button if you would like to disable cookies. Please refer to the page below for the details of cookies.
The Company uses the personal information of Survey Respondents that is acquired through each of the methods above for the purposes set forth below (the “Marketing Research-Related Purposes”); provided, however, that the location information (the “Location Information”) acquired by the Company through the applications it provides (the “Apps”) shall be excluded from such personal information. Please refer to “Location Information” for the purposes of use of the Location Information. If the Company uses the personal information for any purpose other than the purposes set forth below, the Company will obtain the consent of Survey Respondents by giving prior notification of the details of such usage by stipulating such details in the Company's terms and conditions posted on the Company's website or other documents, etc., or by email or phone call, unless obtaining consent is not required under the laws and regulations.
When the Company's business partners such as the Company's customers and related companies inquire about the Company's services or participate in a seminar or campaign sponsored or supported by the Company, the Company will use personal information acquired from the Company's business partners, such as by exchanging business cards, for the purposes defined below:
The Company uses the personal information of a job seeker who applied for or inquired about the Company's job offer for the following purposes. If the job seeker has joined the Company, the Company will use the personal information of such person for employment management purposes.
The Company will use the personal information about the Company's shareholders for the following purposes:
The Company will use information published online or offline for the following purposes:
* The following shows the types of Personal Information Subject to Disclosure that the Company handles and its purposes of use. The Company treats any information as Personal Information Subject to Disclosure only when the above definition applies.
Information that includes the name, address, age, date of birth and email address that the Survey Respondent has registered on the website operated by the Company and other information that the Company has acquired during Marketing Research, as well as records related to the provision of such information to or from any third party (hereinafter referred to as “Third-Party Provision Records,” excluding those designated under any ordinance as information regarding which revealing its existence damages the public interest or any other interest).
Information provided to the Company by business partners, such as names, telephone numbers (including mobile and fax numbers), email addresses, company/organization names, division names, titles, workplace addresses, and any other contact information, as well as Third-Party Provision Records of such information.
Names, telephone numbers (including mobile and fax numbers), addresses, ages, dates of birth, email addresses, and any other information described in the CV or provided by the job seeker to the Company via the website operated by the Company, as well as Third-Party Provision Records of such information.
Names, addresses, and any other information in the shareholder registry, as well as Third-Party Provision Records of such information.
Information published online or offline, as well as Third-Party Provision Records of such information.
As for Personal Information Subject to Disclosure, the Company will promptly handle requests from the information subject or his/her representative to notify the purposes of use, to disclose, rectify (including making additions to or deleting part of), or suspend the use of (including suspending third-party provision of and eliminating), such information.
For information provided as the Company's monitor on the website operated by the Company, please use the email address and login password that you used to register as a monitor to log in to the website operated by the Company; and then move to the MACROMILL monitor page (MY PAGE) to ask for disclosure, etc. The Company will then promptly handle such request.
For the disclosure of information that cannot be handled as set forth in (1), please complete the Company's form described below, enclose all the required documents, and mail them to the following address. Please write, “Request form for disclosure of personal information enclosed,” in red on the envelope.
Personal information protection administrator, MACROMILL, INC.
11th Floor, Shinagawa East One Tower, 2-16-1, Konan, Minato-ku, Tokyo, 108-0075
When you make a request for disclosure using the method set forth in Section 1, Paragraph (2) above, please download the request form set forth in (i) below, fill in the necessary information, and enclose it together with two of the documents for personal identification listed in (ii).
Documents for personal identification:
When a request for disclosure is made by a legal representative of a minor or adult ward or a representative appointed by the information subject to make a request for disclosure, please also enclose the following documents in addition to the documents listed in the preceding paragraph.
In the case of a legal representative (one copy each of a, b, and c):
Document that verifies the legal representation authority
One copy of the family register, extract of family register, certificate from the court of domestic solutions, certified copy of registration, or any other document that proves the qualification
* It must be a copy that was issued within 30 days before the request for disclosure.
* Please black out the registered domicile information before submission.
Document that identifies the person with parental authority or the guardian of the adult ward
One copy of the driver's license, passport, health insurance card or basic resident registration card that indicates the same name and address as those in the form submitted by the person who requests the disclosure
* Please black out the registered domicile information before submission.
One original certified copy of the residence certificate (photocopy not acceptable)
In the case of a representative appointed by the information subject (one copy each of a and b)
With regard to any request for notification of the purposes of use or for information disclosure made by the information subject or his/her representative, the Company will charge a certain fee, depending on the details of the request and the method of notification or disclosure by the Company. Such fee shall be paid via bank transfer into the bank account designated by the Company (any bank transfer fee shall be borne by the requester). In this case, the Company will respond to the request after confirming the bank transfer of such fee.
The Company will respond to any request for the notification of the purposes of use of, or rectification or suspension of use, etc. of, personal information by mail.
In principle, the Company will respond to any request for information disclosure by mailing a written document or a CD-ROM containing electronic records of the relevant information, in accordance with the requester’s designation upon making the request; provided, however, that in cases where it is difficult for the Company to disclose the relevant information using the method designated by the requester, such as where the mailing of the CD-ROM containing electronic records requires great expense, the Company may respond to such request by mailing a written document, despite the designation.
The Company will only use the personal information acquired in relation to a request for disclosure, etc. to the extent necessary to handle the request. The submitted documents will be stored for two years after the response to the request is completed and will be disposed of after such period.
Please note that there may be cases where the Company cannot respond to a request for disclosure, etc. if any of (i) to (xi) below applies. In that case, the Company will notify the applicant to that effect, together with the reason therefor.
The Company properly manages the personal information it has acquired, and will not provide information from which a specific individual can be identified directly, such as names, addresses, phone numbers, email addresses, etc., to any third party without the prior consent of the information subject, except in the cases where:
Among the Survey Respondents’ personal information possessed by the Company, the Company may, for the Marketing Research-Related Purposes, provide its Clients, etc. with information regarding which a specific individual cannot be identified directly from such information alone, such as: IDs allocated by the Company to Survey Respondents for information management purposes (“Monitor IDs”); and attribute information, survey responses and website access logs of Survey Respondents (the same shall apply in cases where the Clients, etc. re-provide the same to any third parties).
The Clients, etc. may use any information provided by the Company either alone or in combination with information possessed by the Clients, etc. for the Marketing Research-Related Purposes. In cases where a specific individual may be identified by combining information provided by the Company and that possessed by any Client, etc., the Company shall arrange the following matters with such Client, etc.:
The Company may compare information received from the entruster upon entrustment with information possessed by the Company.
The Company may subcontract the handling of personal information to a third party within the extent of the purposes of use. In that case, the Company makes a contract with the third party about personal information protection, and obliges the third party to take appropriate safety management measures.
The Company may use personal information obtained by the Company jointly as follows. The Company will make efforts to maintain strict information management when using personal information jointly.
Toru Sasaki, President, Representative Executive Officer and Global CEO
11th Floor, Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo
The Company may provide personal information it has acquired to third parties located overseas (meaning countries or areas located outside Japan), in any of the following cases:
11th Floor, Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo 108-0075
* The contact from is available here.
Chief Privacy Officer: General Manager of the Legal and General Affairs department
* For questions about MACROMILLmonitors, please visit here.
The Company is a member of the following authorized personal information protection organization:
Personal Information Protection Consultation Service Office,
Japan Institute for Promotion of Digital Economy and Community
Roppongi First Building, 1-9-9 Roppongi, Minato-ku, Tokyo 106-0032
TEL: 03-5860-7565, TEL: 0120-700-779
If the Company provides any personally referable information retained by the Company to any third party and it is assumed that such third party will acquire such personally referable information as personal data, the Company will confirm that the consent of the information subject is obtained regarding such third party’s acquisition of the information as personal data, except where any of the cases set forth in Paragraph (1), Items (i) through (iv) of “Third-Party Provision of Personal Information” apply. The Company further confirms that, in the case where such third party is located overseas, the information subject is provided with information that is to serve as a reference for the information subject in accordance with the laws and regulations, prior to obtaining consent from such third party.
Information which may be acquired as personal data:
Third parties who may become providers:
In the event that, regarding the Location Information, there is any provision in the other chapters which is inconsistent with the content stipulated in this “Location Information” chapter, the provisions of this chapter shall prevail.
The Company may acquire, via the Apps, the Location Information from the devices in which the Apps are installed (the “Devices”).
The details of the contents, purposes of use and other matters related to the Location Information provided to the Company through the Apps are as set forth below:
|Contents of the Location Information||
1. Location information from the Devices’ GPS
2. Beacon information for the Devices
|Purposes of Use||
|Provision from the Company to third parties||
|Benefits the Survey Respondents receive by providing the Location Information to the Company||
effective on February 1, 2019
We, Macromill, Inc. take your privacy very seriously and undertake to process your personal data in compliance with applicable privacy laws including the EU General Data Protection Regulation (“GDPR”). Below is our policy on how we use your personal data in the context of our online surveys. We may modify, add to, or delete part of this policy from time to time. You can obtain the latest version at the following link: https://group.macromill.com/privacy.html
When you participate in this survey, we collect and use your personal data including your unique respondent identification number (“RIN”) and the responses you provide. We obtain your RIN from a third-party market research company that assigned the RIN to you and provided us with a survey panel consisting of respondents including you (“Panel Vendor”). We are unable to identify you with your RIN. We collect and use your personal data for the purpose of this survey on the legal ground that our client that commissioned us to conduct this survey has legitimate interest to do so, i.e. obtaining precious insight that helps our client better serve its customers and develop better products or services.
We may ask you to provide sensitive personal data about you, such as those revealing your health condition, sexual life, political opinion, religious/philosophical view, racial/ethnic origin or trade-union membership. Privacy laws require us to obtain your explicit consent when we collect and use sensitive personal data. In this context you may choose not to provide sensitive personal data; on the other hand, we assume you gave us your explicit consent by providing us with sensitive personal data in your responses. We will bring this to your notice when we ask for your sensitive personal data. You can at any time withdraw your consent to our using your sensitive personal data. However, because we are not in a position to identify you with the data we have, if you wish to withdraw your consent, we will request you to provide us with additional information that, together with the data we have, enables us to identify you as the particular individual that can legitimately exercise the right to withdraw the consent.
We will keep your personal data you share with us in this survey as long as you are registered with the Panel Vendor, during which period of time we are unable to identify you as particular individual with those data. When you unsubscribe from the Panel Vendor and it deletes your RIN, then your personal data will be irreversibly anonymized, i.e. nobody can any longer by any means identify you with the data you have shared with us.
We disclose your personal data to the following entities:
We will not disclose your personal data to anybody else without your consent, unless we are required to disclose them to competent public authorities under legal obligations we are subject to.
By responding to this survey, your personal data (your RIN and responses) will be transferred to Japan, where we are based and which has received an adequacy decision in accordance with Article 45 of GDPR. We protect your rights with personal data in compliance with GDPR, Japanese laws or a data transfer agreement pursuant to Article 46 of GDPR signed between the Panel Vendor and us. This agreement imposes on us contractual obligations to protect your rights, obligations equivalent to those laid down in GDPR. If a data transfer agreement has been signed, contact us to obtain a copy of the full text of the data transfer agreement. We will not further transfer your personal data to any third-country outside of the European Economic Area.
Provided that certain conditions are met, you have the legal rights to request from us the following:
As we are not in a position to identify you with the data we have, if you wish to exercise the rights above, we will request you to provide us with additional information that, together with the data we have, enables us to identify you as the particular individual that can legitimately exercise the rights above. Please contact us for further information about exercising your rights.
You can lodge complaints about our way of processing your personal data with data protection supervisory authority of your country of residence.
For further information and inquiry, please contact the email address below. The proper department will respond according to the contents of the information or inquiry: