Macromill Group



Macromill, Inc. strengthens its focus on M&A activity with appointment of Derek Swanson as SVP of Strategy & Corporate Development

Derek Swanson

TOKYO, 30th August 2018: Global market research company Macromill, Inc. is intensifying its focus on M&A, strategic alliances and partnerships with the appointment of Derek Swanson to the newly created role of Senior Vice President of Strategy & Corporate Development.

Macromill has grown rapidly – both organically and through M&A activity in the global market research space. Recent activity includes the acquisition of US-based research agency Acturus, the purchase of neuromarketing pioneer Centan, the strategic partnership and capital alliance with W&S in Southeast Asia, and the procurement of a 51% stake in Tokyo Survey Research from Hakuhodo.

Derek’s impressive track record overseeing M&A activity mean he is perfectly positioned to lead the development, communication and execution of Macromill Group’s overall strategy for investments and M&A. He joins from The Nielsen Company, where he spent a decade in Corporate Development based in New York. Prior to that he spent eight years working on strategic opportunities for INTELSAT, formerly PanAmSat, including a significant project in Japan, where Macromill is headquartered.

Scott Ernst, Representative Executive Officer and Global CEO of Macromill Inc., said: “M&A activity has always been a strategic priority to drive growth and profitability for the Macromill Group, and help us achieve our goal to become the first truly global digital research company. In recent years we have executed several successful mergers, acquisitions, alliances and partnerships and we plan to continue with that approach to drive non-organic growth. Derek’s appointment both crystalizes and reinvigorates our strategy, providing renewed focus and energy on accelerating our performance through identifying and executing global business development opportunities.”

About Macromill

We are a rapidly growing global market research and digital marketing solutions provider. We bring together the collective power of our specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Our industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. We are headquartered in Tokyo and Rotterdam with over 40 offices across the Americas, EMEA and Asia. Macromill serves more than 3,800 brands and agencies in more than 90 countries with over 2,100 experts worldwide.

Macromill Group companies include: Macromill, Inc., Dentsu Macromill Insight, Inc., M-Cube, Inc., M-Promo, Inc., Macromill Carenet, Inc., Macromill Embrain Co., Ltd., MetrixLab B.V., Oxyme B.V., Precision Sample, LLC, Centan, Inc., and Tokyo Survey Research Inc. For more information, please visit our Macromill Group website

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