Tokyo, October 15, 2019 - Macromill, Inc. (Headquarter Mitato-ku, Tokyo; President, Representative Executive Officer and Global CEO ScottErnst; hereinafter ‘Macromill’) has resolved to acquire a consumer panel from DI Asia Inc. (Headquarter Chiyoda-ku, Tokyo; President & CEO Makoto Miyauchi; hereinafter ‘DIA’), a subsidiary of Dream Incubator Inc. The panel covers three countries in Southeast Asia - Vietnam, Thailand, Indonesia. The purchase will enhance Macromill’s business development activities in the region.
Macromill has expanded its marketing research and digital marketing services, in particular, focusing on its digital marketing business, to meet the increasingly diverse and complex needs of its clients. This latest acquisition will help Macromill meet the objective stated in its recently published Medium Term Business Plan of achieving both a global top 10 ranking, and a market-leading position in Japan and Asia by 2024. At the core of this initiative is the acceleration of business development activities in Southeast Asia with Macromill South East Asia, Inc. (renamed from W&S Holdings Co., Ltd. on July 1, 2019) at its center.
DIA offers strategic consulting and research, entry research for overseas markets, and a market research business mainly in Southeast Asia. Macromill owns and manages its panel which has approx. 900,000 members, mainly in Vietnam, Thailand, and Indonesia. This offers profound insight into consumer behavior in these markets.
The two companies have agreed that Macromill will acquire DIA’s consumer panel in Southeast Asia. With this agreement, Macromill will enhance the consumer panel and use it as the basis for its marketing research business in this region, while DIA will focus on strategic consulting and other businesses. While considering collaboration between the two companies, each one aims to deepen its own business, to enhance its service further, and expand its businesses in the region.
The agreement on the succession and acquisition of the consumer panel was concluded on the today and the succession is scheduled to be completed (closing day) on January 31, 2020.
Although the impact of this succession/acquisition on Macromill’s business performance is limited, its impact - including the future development - is difficult to estimate at present. Macromill will disclose any information that relates to the progress of the integration of the two companies’ consumer panels in the future.
Macromill is a rapidly growing global marketing research and digital marketing solutions provider. We bring together the collective power of our specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. Headquartered in Tokyo with over 40 offices across the Americas, EMEA and Asia, Macromill serves more than 4,000 brands and agencies in more than 90 countries with over 2,400 experts worldwide.
Macromill Group companies include: Macromill, Inc., Dentsu Macromill Insight, Inc., H.M. Marketing Research, Inc., M-Cube, Inc., M-Promo, Inc., Macromill Carenet, Inc., Centan Inc., Macromill South East Asia, Inc., Macromill Embrain Co., Ltd., MetrixLab B.V.,Oxyme B.V.and Precision Sample, LLC. For more information, please visit our Macromill Group website https://group.macromill.com
|Business Name:||Macromill, Inc.|
|Representative:||Scott Ernst, President, Representative Executive Officer and Global CEO|
|Established:||January 31, 2000|
|Main Business:||Marketing research and digital marketing solutions|
|Business Name:||DI Asia Inc.|
|Representative:||Makoto Miyauchi, President & CEO|
|Established:||July 3, 2014|
|Main Business:||Strategy consulting, strategical research, entry research, and other market research mainly in Southeast Asia|