Macromill Group

Tokyo, December 10, 2019 - Macromill, Inc. is the first marketing research company in Asia to become a member of The IAB Technology Laboratory (hereinafter called "IAB Tech Lab").

IAB Tech Lab is a non-profit consortium of advertising technology companies, marketers, advertising companies, publishers and other companies interested in digital marketing around the world. IAB Tech Lab aims to create standards in the global advertising market with its members around the globe and help companies introduce those standards. Key members include Amazon, AppNexus, Facebook, Google, GroupM, Hearst Magazines Digital Media, LINE, LinkedIn, Nielsen, PubMatic, Screen6, Twitter and Yahoo.

Today, digital marketing methods are becoming increasingly diversified due to technological innovation and are evolving at a remarkable speed. On the other hand, advertising metrics are becoming more complex, which generates problems such as ad fraud.

As a leading provider of effectiveness measurement of clients’ various digital marketing activities, it was important that Macromill become a member of IAB Tech Lab to keep abreast of the latest information on the global advertising market.

In addition to acquiring such advanced knowledge, Macromill plans to deepen its expertise: firstly, by participating in the development of global standards in the advertising market, and secondly, by creating the latest technologies and systems to further expand its digital marketing research services. Through such activities Macromill will not only contribute to the enhancement of effectiveness measurement of web promotion, but also to the healthy development of the online advertising industry.

On Macromill’s participation to IAB Tech Lab, Dennis Buchheim, Executive Vice President and General Manager of IAB US, says: "IAB Tech Lab is a hub for foundational technologies and standards that support advertising and media globally, bringing engineers, product teams, and others around the world together to develop effective standards and practices. We are delighted to welcome Macromill as a member, and we will truly appreciate their insights into the Japanese industry landscape. We look forward to their engagement with Tech Lab and other member companies, as we all work together to develop solutions to support sustainable growth and trust in the digital economy."

Macromill will continue to drive innovation in the marketing business domain with its cutting-edge services to realize a society where marketing services are readily available to anyone.