News
Press Release
Tokyo, March 27, 2020 - Macromill, Inc. (Headquarters: Minato-ku, Tokyo; Scott Ernst, Representative Executive Officer, Global CEO; hereinafter, “Macromill”) is pleased to announce that its consolidated subsidiary MACROMILL EMBRAIN CO., LTD. (Macromill’s ownership percentage: 50.5%; hereinafter “EMBRAIN”) obtained approval for listing on the KOSDAQ market, emerging equity market section of the Korea Exchange (KRX) on March 26, 2020.
Macromill’s consolidated subsidiary, EMBRAIN has been leading the marketing research industry as one of the largest internet research companies in Korea. Recently, EMBRAIN has actively focused on new initiatives such as a big data service with its proprietary panels. To increase its brand awareness and recruitment of talented personnel, EMBRAIN has been preparing for the initial listing with the aim to further business growth and revenue expansion, especially digital field.
Following the prescribed procedures such as pre-screening approval at the Korea Exchange (KRX) and the Korea Financial Supervisory Service (FSS), approval has been obtained for the initial listing on the KOSDAQ market, which is a stock market for emerging companies on the exchange.
Preparations for the listing are being conducted on the premise that EMBRAIN will continue to be Macromill’s major consolidated subsidiary, even after being listed. Macromill believes the listing of EMBRAIN shares in Korea will contribute to the future improvement of the enterprise value of our Group.
The listing date and other details have not been determined as yet. Further details and the listing schedule are to be announced when they are determined. Also, there is a possibility that a decision not to list EMBRAIN shares could be made by Macromill following reviews and studies by our Group and in consultation with EMBRAIN’s current minority existing shareholders conducted during the preparation process, and in view of the capital market conditions moving forward.
In addition, the expected impact of this listing on our Group’s business results for the fiscal year ending June 2020 is immaterial. Macromill will promptly announce additional information relating to the progress of this initiative in the future, should they arise.
Macromill is a rapidly growing global marketing research and digital marketing solutions provider. We bring together the collective power of our specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. Headquartered in Tokyo with over 40 offices across the Americas, EMEA and Asia, Macromill serves more than 4,000 brands and agencies in more than 90 countries with over 2,400 experts worldwide.
Macromill Group companies include: Macromill, Inc., Dentsu Macromill Insight, Inc., H.M. Marketing Research, Inc., M-Cube, Inc., Macromill Carenet, Inc., Centan Inc., Macromill South East Asia, Inc., Macromill Embrain Co., Ltd., MetrixLab B.V.,Oxyme B.V.and Precision Sample, LLC. For more information, please visit our Macromill Group website https://group.macromill.com
| Business Name: | Macromill, Inc. |
|---|---|
| Representative: | Scott Ernst, President, Representative Executive Officer and Global CEO |
| Headquarter: | Minato-ku, Tokyo |
| Established: | January 31, 2000 |
| Main Business: | Marketing research and digital marketing solutions |
| URL: | https://group.macromill.com |
| Business Name: | Macromill Embrain Co., Ltd. |
|---|---|
| Representative: | In-Su Choi, CEO |
| Headquarter: | Seoul, Korea |
| Established: | October 12, 1998 |
| Main Business: | Marketing research and digital marketing solutions |
| URL: | http://www.embrain.com/eng/ |