Macromill Group

Tokyo, Jul. 21, 2020 - Macromill, Inc. (Headquarters: Minato-ku, Tokyo; Scott Ernst, Representative Executive Officer, Global CEO; hereinafter, “Macromill”) is pleased to announce the introduction of the “Macromill Weekly Index Asia” (hereinafter, “MWIA”) in Japan. This weekly fixed-point observation data provides current consumer sentiment and consumption trends in five Asian countries including China, South Korea, Indonesia, Thailand and Vietnam. This dataset works with Tableau, a business intelligence tool that analyzes and visualizes vast amounts of data. Through MWIA, the latest consumer data from key Asian countries will be available to anyone for free, to be used for diverse purposes in a timely manner.

For data collection, Macromill conducts an online fixed-point survey with consumers in the target countries every Thursday and publishes the obtained data on Friday of the following week at the new Macromill Weekly Index Asia website.
URL: https://www.macromill.com/data_and_insights/weeklyindex_asia/ (Japanese Only)

NOTE: English Tableau data is available from the link below.

Many companies which operate businesses globally conduct consumer awareness surveys in the countries they have entered to collect market data and identify trends. However, most of these overseas surveys are only conducted a few times a year, simply to understand trends in their business domains. It has been difficult for businesses to obtain data that enables timely and continuous analyses on consumers to understand what’s going on now and the long-term perspective of how things are compared to the past.

Macromill updates the data for MWIA every week based on the consumer surveys conducted in each of the five Asian countries. Questions asked include expected change in consumption, what they bought, what they plan to buy, whether their consumer sentiment is positive or negative, their perception of the economic state, etc. in the past week. This will not only make the latest consumer awareness information easily available, but also enable the identification of medium- to long-term trends from the accumulated data, as the fixed-point observation continues. In addition, data integration using Tableau will enable users to analyze and specify data on the website using the filters provided, which sort the data by survey date, region, gender, age and other attributes. Macromill is also ready to offer value-added services that help clients deepen their understanding of the fixed-point observation data and utilize it for their marketing challenges. Those services include the provision of survey results, which will be prepared by leveraging the Company’s knowledge of the Asian region and its unique network.

Macromill will continue to create new initiatives to be a trusted partner, helping its clients solve their marketing challenges, and accelerate its efforts to become No.1 in the Asia market.

(NOTE)

^*1   Macromill Weekly Index is data from a fixed-point observation of consumers in Japan, conducted weekly by Macromill. To obtain current consumer sentiment and consumption trends, the Company conducts an online research on 1,000 consumers from Macromill’s proprietary panels every Wednesday. This survey collects a wide range of information, including consumer sentiment and perception of economic state by referring to survey data from the Consumer Confidence Survey and the Economy Watchers Survey conducted by the Cabinet Office, in addition to facts about subjects’ consumption including the amount of money spent in the past week and the categories of goods and services that were consumed in the past one week.
URL: https://www.macromill.com/data_and_insights/weeklyindex/ (Japanese Only)

^*2   The survey in China began to be conducted in June 2020 through the cooperation of insights (Shanghai) Co., Ltd., a Macromill partner in China.
URL: http://www.insightsresearch.cn/company.asp (Japanese/Chinese Only)