Macromill Group

News

Press Release

Macromill launches weekly consumer mindset survey in Taiwan
- Macromill Weekly Index Asia provides the latest data
from fixed-point surveys in six Asian countries -

Tokyo, Sep. 2, 2021 - Macromill, Inc. (Headquarters: Minato-ku, Tokyo; Toru Sasaki, Representative Executive Officer, Global CEO; hereinafter, “Macromill”) is pleased to announce that the Macromill Weekly Index Asia (hereinafter, “MWIA”) now includes Taiwan as a study area. MWIA provides businesses with quick, open access to the latest data on current consumer sentiment and consumption trends in Asia for use in their marketing activities. The report offers free access to data for six Asian countries: China, South Korea, Indonesia, Thailand, Vietnam, and now Taiwan.

Weekly Index Asia TitleImg

Weekly Index Asia URL: https://www.macromill.com/data_and_insights/weeklyindex_asia/

Backgrounds of commencement of MWIA and the addition of Taiwan

Many global companies carry out consumer mindset surveys in the markets they will enter to gain market data and understand market trends. However, given cost and time limitations, most of these overseas surveys are only conducted a few times a year, allowing businesses to simply understand trends in their domains. Additionally, it has been difficult for companies to obtain data that enables timely and continuous analyses of consumer behavior to understand “what’s happening now” and the long-term perspective of “how things are compared to the past”.

In response to these circumstances, Macromill began to share data for no charge by launching MWIA in July 2020 with the aim that businesses would use it as their base data for better decision-making. Macromill collects data for MWIA every week through the online consumer surveys conducted in each of the five Asian countries. Questions asked include “expected change in consumption”, “what they bought”, “what they plan to buy”, “whether their consumer sentiment is positive or negative”, “their perception of the economic state”, etc. in the past week. The Company publishes the weekly updated data on its website where anyone can view and download it. This dataset works with Tableau, a business intelligence tool. It allows users to easily collect, organize, and analyze the necessary information by sorting data by date of survey, region, gender, age, and other attributes.

One year has passed since the launch of MWIA and we are delighted that it has supported so many businesses in their decision-making. To further meet our users' needs, we have included Taiwan in surveys and are now publishing data on six countries. Taiwan is one of the most important markets in Asia, and many Japanese companies have established a presence there.

Weekly Index Asia

Users can analyze and specify data on the website using the filters provided, which can sort the data by country, survey date, gender, age, and other attributes.

Proposal of MWIA data uses according to marketing challenges

Macromill provides proposals on methods of using the MWIA data so that client companies can utilize it in the most impactful way for their marketing challenges. We also provide research results on the tendencies of each country in answering questionnaires and reports on industry surveys, effectively using the Company's latest knowledge of, and unique network in, these Asian countries. Thus, Macromill supports client companies' marketing activities by making proposals with high added value for insights into understanding and using data, as well as gathering it.

The MWIA initiative is part of our business model transformation from a marketing research company to a Professional Marketing Services Company. This initiative supports solving all the marketing challenges that our clients are facing today. Macromill will continue to offer innovative products based on the varied and rich data obtained from the Company's consumer panel to spread innovations in the marketing business industry.

Outline of the survey for MWIA

※Please scroll to the right.

Method Online research
Subjects China: Male and female aged 20 or over, 1,000 samples
(Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Xian, Shenyang and Suzhou)
South Korea: Male and female aged 20 to 59, 500 samples (nationwide)
Indonesia: Male and female aged 20 to 49, 500 samples (Greater Jakarta)
Thailand: Male and female aged 20 to 49, 500 samples (Greater Bangkok)
Vietnam: Male and female aged 20 to 49, 500 samples (Greater Hanoi and Greater Ho Chi Minh City)
Taiwan: Male and female aged 20 to 59, 500 samples (nationwide)
Allocation method China: Equal gender and age distribution
South Korea: Allocation in proportion to the general population
Indonesia: Equal gender and age distribution
Thailand: Equal gender and age distribution
Vietnam: Equal gender and age distribution
Taiwan: Allocation in proportion to the general population
Frequency of survey Every Thursday (data to be disclosed on Friday of the following week)
Question items - Economic view (current and future)
- Price fluctuation (month-on-month and forecast)
- Sentiment in the past one week
- Ways of eating (dine out, cooking at home etc.) on the weekend
- Percentage of their expenditure at retail stores
- Whether or not teleworking and/or off-peak commuting occurs
- Consumption estimate for the next one month
- Items they intend to purchase in the next one week etc.
Survey conducted by China: insights (Shanghai) Co., Ltd.*2
South Korea: Macromill Embrain Co., Ltd.
Indonesia, Thailand and Vietnam: Macromill Southeast Asia, Inc.
Taiwan: Eastern Online Co., Ltd

Ends

Company Overview of Macromill, Inc.

Business Name:    Macromill, Inc.
Representative:    Toru Sasaki, Representative Executive Officer, Global CEO
Headquarters:    Minato-ku, Tokyo
Established:    January 31, 2000
Main Business:    Marketing research and digital marketing solution
URL:    https://group.macromill.com/

Contact

Macromill PR –    press@macromill.com