Macromill Group

Tokyo, Sep. 2, 2021 - Macromill, Inc. (Headquarters: Minato-ku, Tokyo; Toru Sasaki, Representative Executive Officer, Global CEO; hereinafter, “Macromill”) is pleased to announce that the Macromill Weekly Index Asia (hereinafter, “MWIA”) now includes Taiwan as a study area. MWIA provides businesses with quick, open access to the latest data on current consumer sentiment and consumption trends in Asia for use in their marketing activities. The report offers free access to data for the six Asian regions: China, South Korea, Indonesia, Thailand, Vietnam, and now Taiwan.

Weekly Index Asia URL: https://www.macromill.com/data_and_insights/weeklyindex_asia/

Backgrounds of commencement of MWIA and the addition of Taiwan

Many global companies carry out consumer mindset surveys in the markets they will enter to gain market data and understand market trends. However, given cost and time limitations, most of these overseas surveys are only conducted a few times a year, allowing businesses to simply understand trends in their domains. Additionally, it has been difficult for companies to obtain data that enables timely and continuous analyses of consumer behavior to understand “what’s happening now” and the long-term perspective of “how things are compared to the past”.

In response to these circumstances, Macromill began to share data for no charge by launching MWIA in July 2020 with the aim that businesses would use it as their base data for better decision-making. Macromill collects data for MWIA every week through the online consumer surveys conducted in each of the five Asian regions. Questions asked include “expected change in consumption”, “what they bought”, “what they plan to buy”, “whether their consumer sentiment is positive or negative”, “their perception of the economic state”, etc. in the past week. The Company publishes the weekly updated data on its website where anyone can view and download it. This dataset works with Tableau, a business intelligence tool. It allows users to easily collect, organize, and analyze the necessary information by sorting data by date of survey, region, gender, age, and other attributes.

One year has passed since the launch of MWIA and we are delighted that it has supported so many businesses in their decision-making. To further meet our users' needs, we have included Taiwan in surveys and are now publishing data on the six Asian regions. Taiwan is one of the most important markets in Asia, and many Japanese companies have established a presence there.

Proposal of MWIA data uses according to marketing challenges

Macromill provides proposals on methods of using the MWIA data so that client companies can utilize it in the most impactful way for their marketing challenges. We also provide research results on the tendencies of each country in answering questionnaires and reports on industry surveys, effectively using the Company's latest knowledge of, and unique network in, the six Asian regions. Thus, Macromill supports client companies' marketing activities by making proposals with high added value for insights into understanding and using data, as well as gathering it.

The MWIA initiative is part of our business model transformation from a marketing research company to a Professional Marketing Services Company. This initiative supports solving all the marketing challenges that our clients are facing today. Macromill will continue to offer innovative products based on the varied and rich data obtained from the Company's consumer panel to spread innovations in the marketing business industry.