October 08, 2015 | Updates
TOKYO – October 8th, 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer, effective October 19th, 2015. Han De Groot remains a Board Member for MACROMILL. In this role, Mr. De Groot provides counsel to MACROMILL leadership on portfolio choices and strategic direction of the company.
Mr. Ernst joins MACROMILL after having been on the founding management team at four successful venture-backed startups and a leader of Millward Brown Digital (formerly known as Compete), growing the organization from a 20-person start up to a leader in the digital marketing space. He has led fast moving businesses and lived or worked in North America, Europe and Asia. Most recently, Mr. Ernst has been active as board Director or Advisor for Ditto Labs, Drift, Massachusetts Innovation & Technology Exchange and mySupermarket.
“I couldn’t be more excited to be joining MACROMILL. It is an honor and a privilege to lead the company through the next phase of our growth,” said Mr. Ernst. “I am committed to focusing on the needs of our global clients by accelerating the delivery of ground-breaking digital, mobile, social and big data insights through our globally unified research organization.”
Mr. Ernst adds, “We also want to acknowledge our deep appreciation for Han’s leadership during the transformation of MetrixLab and MACROMILL into a top global research company. MACROMILL is now poised for growth with offices in 13 countries and aggressive plans to expand. Strong innovation and operational plans are in place to extend our services to locations desired by our global clients.”
For 16 years Han De Groot served as CEO, growing MetrixLab organically and through M&A from a single office in Rotterdam to a Global Top 10 leader in delivering consumer insights for the world’s biggest brands. Since October of last year, Mr. De Groot has played a central role in guiding the merged MetrixLab and MACROMILL to become the largest new generation insights provider in the industry.
“We are entering the most aggressive growth stage in MACROMILL’s history,” said Mr. De Groot. “We have strengthened our research operations, while streamlining our cost structure. With Scott as the new CEO, I am convinced that we will continue on our trajectory of implementing innovations that deliver the consumer insights that help our clients win in the market.”
MACROMILL is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.