Macromill
A data-driven approach in game concept creation for Resident Evil 3 : Capcom
Examining players’ psychological states by measuring heart rate and skin conductance to maximize a sense of survival and horror of the game
Macromill
Neuro research and eye tracking techniques for a new pack design: Asahi Breweries
Unconventional approach to increase share of their popular canned alcoholic beverage
Macromill
Neuro-physiological study for flavor evaluation: Takasago Singapore
Using physiological indices to better understand female consumers in Indonesia.
Macromill
The empathy measurement using our neuro indices
We verified the messages that had maximum appeal with consumers