Macromill Group

Medium-term management plan

Medium-term management plan

In order to achieve further growth, in August 2019 the Macromill Group announced a new medium-term business plan to run from 2020 through 2022. Based around the key themes of “clients”, “panels”, “data”, “technology”, and “Mission, Vision, Values”, the Group will work to attain the goals of the plan through a variety of initiatives. By pairing organic growth with inorganic growth, we aspire to become a Top 10 firm in the global marketing research market and becoming the No. 1 in Japan and No. 1 in Asia by 2024.